Local SEO
When someone searches 'restaurants near me' in Penticton, your business should show up. Local SEO puts you on the map -- literally.
What This Is
Local SEO is how you show up when nearby customers search for what you offer. It is the difference between appearing in Google's map pack and being invisible. For Okanagan businesses that serve a geographic area -- restaurants, wineries, contractors, health practitioners -- local SEO is not optional. It is how people find you.
My Approach
I start with your Google Business Profile -- it is the single most important factor in local search. Then I build out citations, add LocalBusiness schema to your site, and create location-specific pages that target the communities you serve. I do not write blog posts or do social media. I build the technical and structural foundation for local visibility and tell you exactly what content to create. You write it, or hire a copywriter.
Included
What you get
- Google Business Profile audit and optimization
- NAP (Name, Address, Phone) consistency audit across the web
- LocalBusiness structured data (JSON-LD) on your site
- Location-specific landing pages (technical setup and templates)
- Local citation building on key directories
- Review strategy recommendations (not fake reviews -- real strategy)
- Google Maps embed and location schema
- 'Near me' keyword targeting structure
- Competitor local search analysis
- Monthly local rank tracking setup
Not Included
What you don't get
- Content writing for location pages -- I build the pages, you provide the local knowledge
- Fake reviews or review manipulation
- Guaranteed map pack placement
- Social media management
- Paid advertising (Google Ads is a separate conversation)
Details
What's involved
Google Business Profile Optimization
Your GBP is the front door for local search. I optimize every field, category, and attribute. Most businesses leave 60% of their profile incomplete.
Location Pages
Dedicated pages for each community you serve -- Penticton, Kelowna, Summerland, Oliver, and beyond. Unique content structure, proper schema, internal linking.
Citation Consistency
Your business name, address, and phone number must be identical everywhere online. I audit and fix inconsistencies across directories, social profiles, and review sites.
Review Strategy
A legitimate plan to earn more Google reviews from real customers. Review velocity and recency matter more than total count. No shortcuts, no purchased reviews.
'Near Me' Targeting
Structural and schema changes that help your site appear in proximity-based searches. When tourists search 'wine tasting near me' in the Okanagan, your business shows up.
FAQ
Frequently asked questions
Want an honest SEO assessment?
I'll audit your site and tell you exactly what needs fixing. No upsells.