Performance Optimization
Every second your site takes to load costs you visitors, rankings, and revenue. I make it fast -- measurably, provably fast.
What This Is
Website performance optimization focused on real-world speed improvements. Not just chasing Lighthouse scores (though those will improve too) -- actual time-to-interactive, largest contentful paint, and cumulative layout shift that affect how your visitors experience your site and how Google ranks it. Speed is a ranking factor, a conversion factor, and a user satisfaction factor.
My Approach
I profile your site with Lighthouse, WebPageTest, and Chrome DevTools to identify exactly what is slow and why. Then I fix it in order of impact: images first (usually the biggest win), then JavaScript bundles, then render-blocking resources, then server response times. Every change is benchmarked before and after. You get hard numbers, not vague promises. For Okanagan businesses serving tourists on spotty mobile connections, a fast site is not a nice-to-have -- it is the difference between a booking and a bounce.
Included
What you get
- Image optimization (format conversion, responsive sizing, lazy loading)
- JavaScript bundle analysis and code splitting
- CSS optimization and critical path rendering
- CDN configuration (Vercel Edge Network or Cloudflare)
- Font loading optimization (display swap, subsetting)
- Third-party script audit and defer/async strategy
- Server response time optimization
- Caching strategy (static assets, API responses, ISR)
- Before-and-after Lighthouse reports
- Core Web Vitals monitoring setup
Not Included
What you don't get
- Content changes or copywriting
- Design changes (unless layout shift requires them)
- Full site rebuild (if your platform is the bottleneck, I will tell you honestly)
- Guarantees of specific Lighthouse scores -- results depend on your starting point
Details
What's involved
Image Optimization
WebP/AVIF conversion, responsive srcset, lazy loading, and proper sizing. Images are usually 60-80% of a page's weight. This is where the biggest speed gains live.
Core Web Vitals
LCP, INP, and CLS measured, diagnosed, and fixed. These three metrics determine your 'page experience' ranking signal in Google.
CDN & Edge Caching
Your static assets served from the nearest edge node worldwide. A visitor in Kelowna and a visitor in Tokyo both get sub-second load times.
Bundle Analysis
JavaScript audit to identify bloated dependencies, unused code, and opportunities for code splitting. Ship less code, load faster.
Before & After Metrics
Hard numbers for every optimization. Lighthouse scores, WebPageTest waterfalls, and Core Web Vitals data so you can see exactly what improved and by how much.
FAQ
Frequently asked questions
Want an honest SEO assessment?
I'll audit your site and tell you exactly what needs fixing. No upsells.