On-Page SEO
The page-level details that tell Google exactly what your content is about. Meta tags, headings, internal links, and content structure -- optimized per page.
What This Is
On-page SEO is the optimization you do on individual pages to help search engines understand your content. It includes meta titles, descriptions, heading hierarchy, image alt text, internal linking, and URL structure. These are the details that most business websites get wrong -- or skip entirely. I fix them systematically across your site.
My Approach
I audit every page on your site for on-page factors: title tags, meta descriptions, heading structure (H1-H6), image optimization, internal links, and URL patterns. Then I create a prioritized fix list and implement the changes. I do not write your content. I optimize the structure around it so Google understands what each page is about and who it is for. I will tell you what content to create. You write it, or hire a copywriter.
Included
What you get
- Meta title and description optimization for every page
- Heading hierarchy audit and fixes (H1-H6 structure)
- Image alt text and filename optimization
- Internal linking strategy and implementation
- URL structure cleanup and redirects
- Keyword mapping -- which pages target which terms
- Content gap analysis -- what pages you are missing
- Open Graph and Twitter Card meta tags for social sharing
- Breadcrumb navigation with structured data
- Content structure recommendations for new pages
Not Included
What you don't get
- Blog post writing or content creation
- Keyword research reports (I do enough research to optimize your pages, but I am not an SEO agency)
- Backlink acquisition or outreach
- Monthly SEO reporting dashboards
- Ranking guarantees
Details
What's involved
Meta Tag Optimization
Unique, compelling meta titles and descriptions for every page. These are your search result listings -- they need to be accurate, keyword-relevant, and clickable.
Heading Structure
One H1 per page, logical H2-H6 hierarchy, and keyword-relevant headings that help both users and search engines scan your content.
Internal Linking
Strategic links between your pages that distribute authority and help Google understand your site structure. Most sites have almost no internal linking strategy.
Image Optimization
Descriptive alt text, optimized filenames, lazy loading, and next-gen formats. Images are often the biggest untapped on-page SEO opportunity.
URL Structure
Clean, descriptive URLs that include relevant keywords. No random IDs, no excessive nesting, no parameter soup. Redirects for any URLs that change.
FAQ
Frequently asked questions
Want an honest SEO assessment?
I'll audit your site and tell you exactly what needs fixing. No upsells.