Google Analytics
Event-Based Tracking
Track specific visitor actions — button clicks, form submissions, video plays, file downloads — beyond simple page views.
GA4's event-based tracking model captures specific visitor interactions beyond just page views. Every meaningful action — clicking a 'Book Now' button, submitting a contact form, watching a video, downloading a menu PDF, adding an item to a cart — is tracked as an event with custom parameters. This gives you a detailed picture of how visitors actually engage with your site.
For Okanagan businesses, event tracking answers critical questions about visitor behavior. How many people click the 'Reserve a Table' button on your restaurant's homepage? How far do visitors scroll down your winery's tasting notes page? How many people start filling out your vacation rental inquiry form but don't submit it? Do visitors click the phone number to call you directly?
I configure custom events tailored to your specific business goals during the site build. A Penticton tour operator gets events for booking button clicks, package comparison interactions, and calendar date selections. A Kelowna real estate site tracks property saves, virtual tour starts, and agent contact form submissions. These custom events transform vague 'we get traffic' into actionable 'here's what visitors do and where they drop off' insights that inform real business decisions.