Heatmaps

PostHog's heatmaps create visual overlays on your actual web pages, showing aggregated click patterns, mouse movement, and scroll depth. Hot spots glow where visitors interact most, and cold zones reveal elements that get ignored. Scroll depth maps show how far down the page visitors typically reach before leaving.

For Okanagan businesses, heatmaps answer fundamental layout questions. Is the 'Book Now' button on your vacation rental page getting clicked, or is it below the fold where most visitors don't scroll? Are visitors clicking on your winery's vineyard photo expecting it to open a gallery, but nothing happens? Does your restaurant's phone number in the header get more taps than the contact form at the bottom?

These visual insights inform design decisions that directly impact conversions. If a heatmap shows that visitors consistently click on a non-interactive element, you can make it interactive. If scroll depth shows that 60% of visitors don't reach your pricing section, you can move it higher on the page. For Okanagan businesses optimizing their website for maximum engagement and conversion, heatmaps provide the visual evidence needed to make confident design changes rather than relying on assumptions.