Analytics

Google Tag Manager

A centralized tag management system that lets you deploy analytics, marketing pixels, and tracking scripts without touching your website's code. GTM keeps your Okanagan site's tracking organized, maintainable, and fast.

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Analytics

What is Google Tag Manager?

Google Tag Manager (GTM) is a tag management system that lets you deploy and manage tracking scripts — analytics, marketing pixels, conversion tags, remarketing codes — from a single web interface without modifying your website's source code. Tags fire based on configurable triggers (page loads, button clicks, form submissions), and everything is version-controlled with preview capabilities.

Our Approach

Why I use Google Tag Manager

Okanagan businesses often need multiple tracking tools — Google Analytics for visitor data, Facebook Pixel for ad targeting, Google Ads conversion tracking for ROI measurement. GTM centralizes all of these in one manageable interface, with built-in testing tools and version control. Changes deploy without developer involvement, saving time and money on routine marketing updates.

Capabilities

Key features

What Google Tag Manager brings to your project.

Container-Based Management

All your tracking scripts managed from one interface. Add, edit, or remove tags without touching your website's code.

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Event Triggers

Fire tags based on specific visitor actions — page views, clicks, form submissions, scroll depth, and custom events.

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Built-in Tag Templates

Pre-configured templates for Google Analytics, Facebook Pixel, LinkedIn, and dozens of other marketing platforms.

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Preview & Debug Mode

Test tag configurations in real time before publishing. Verify every event fires correctly without affecting live tracking.

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Version Control

Every change is versioned and reversible. Roll back to any previous configuration instantly if something goes wrong.

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Tech Stack

Related technologies

Google Analytics

Professional Google Analytics implementation for Okanagan businesses. Event-based tracking, conversion goals, and audience insights to understand your visitors and grow your business.

Next.js

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Vercel

Deploying fast, reliable web applications on Vercel's edge network. Global CDN hosting for Okanagan businesses with zero DevOps overhead.

Business Websites

Professional business websites that load fast, rank well, and convert visitors into customers. Built with Next.js at $100/hr.

Landing Pages

Conversion-focused landing pages that load instantly and turn visitors into customers. Built with Next.js at $100/hr.

E-Commerce Solutions

Sell online with a fast, beautiful storefront. Custom e-commerce solutions or Shopify integrations at $100/hr.

Ready to build with Google Tag Manager?

Tell me what you need built. I'll give you an honest hour estimate and we go from there.

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