Google Tag Manager
Event Triggers
Fire tags based on specific visitor actions — page views, clicks, form submissions, scroll depth, and custom events.
GTM's trigger system lets you configure exactly when each tag fires based on visitor behavior. Built-in triggers cover page views, clicks (on specific elements or matching CSS selectors), form submissions, scroll depth thresholds, timer intervals, and YouTube video interactions. Custom triggers can fire on any event your application sends to the data layer.
For Okanagan businesses, triggers ensure tracking captures the interactions that matter. A winery can track when visitors click the 'Join Wine Club' button, scroll past the pricing section, or spend more than 30 seconds on a varietal page. A vacation rental site can fire a Facebook conversion event when a visitor submits a booking inquiry. A restaurant can track menu PDF downloads and reservation form completions.
The granularity of trigger configuration means you can build sophisticated tracking without custom code. Track clicks only on buttons with specific text. Fire a conversion tag only on the thank-you page that appears after a successful form submission. Send a Google Ads event when a visitor adds an item to their cart but not when they remove one. For Okanagan businesses optimizing their marketing based on visitor behavior, GTM's trigger system provides the precision needed to measure what matters.