Next.js
Static Site Generation
Marketing pages and blog posts are pre-built at deploy time for near-instant load speeds worldwide.
Static site generation takes your content and builds it into plain HTML files at deploy time, which are then served from a CDN edge network. For Okanagan businesses with content that doesn't change every minute — your About page, service descriptions, blog posts, team bios — this means pages load in milliseconds because there's no server processing on each request.
I use SSG extensively for Okanagan winery websites where pages like varietal descriptions, vineyard history, and event calendars don't need real-time data. The same goes for tourism operators whose tour descriptions and seasonal schedules update weekly rather than by the second. These pre-built pages score perfectly on Google's Core Web Vitals, giving your business a ranking advantage.
The cost savings are real too. Static pages are just files on a CDN — no database queries, no server compute on every visit. A Penticton restaurant with a beautifully photographed menu page can handle a surge of summer tourists without the site slowing down or the hosting bill spiking. Combined with incremental static regeneration, you get the speed of static files with the flexibility to update content whenever you need to.